Better Natured
Better Natured 20 Volume Gentle Creme Hair Developer For Professional Salon Coloring Lightening And Gray Coverage 4 Fluid Ounces
Better Natured 20 Volume Gentle Creme Hair Developer For Professional Salon Coloring Lightening And Gray Coverage 4 Fluid Ounces
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Product features
Product features
Materials and care
Materials and care
WATER/AQUA/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, CETETH-10, ACRYLATES/CETETH-20 ITACONATE COPOLYMER, PHOSPHORIC ACID, SODIUM STANNATE, DISODIUM PHOSPHATE, SQALANE.
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- Directly Sourced From USA
- Premium Quality & Authenticity
- 7 Day Easy Return

Product Description
Experience professional salon-quality hair results from the comfort of your home with the Better Natured 20 Volume Gentle Creme Hair Developer. Specially formulated for those who seek high-performance lightening and comprehensive gray coverage, this developer is an essential component for achieving vibrant, salon-grade hair color. It is designed to work seamlessly with permanent hair color systems, ensuring a consistent application that delivers deep, dimensional results.
This gentle creme formula is crafted with a focus on hair health, featuring a 92% naturally derived and vegan composition. Unlike harsh alternatives, this developer offers a mild, pleasant floral scent, making the coloring process significantly more comfortable. It is meticulously developed to be silicone-free and adheres to high standards of ethical manufacturing, ensuring it is animal test-free. Whether you are aiming to cover stubborn grays or looking to lighten your natural hair shade, this 4 Fluid Ounce bottle provides the professional reliability needed for lasting color impact. Its effective, stable formula ensures that your hair remains radiant for up to eight weeks, providing a youthful and vibrant appearance with every use.
FAQ
Q1. Is 20 volume developer good for gray hair?
Ans: Yes, 20 volume developer is widely considered the standard choice for gray hair coverage. It provides the necessary lift to effectively deposit pigment into stubborn, resistant gray strands, resulting in 100% coverage.
Q2. What will a 20 volume developer do to hair?
Ans: A 20 volume developer contains 6% hydrogen peroxide, which is designed to lift the hair by one to two levels. It is gentle enough to minimize damage while being strong enough to facilitate effective color deposit and gray coverage.
Q3. Is 20 or 30 developer better for dark hair?
Ans: For dark hair, the choice depends on your desired result. A 20 volume developer is ideal if you are looking to cover grays or achieve a subtle color change. A 30 volume developer is typically used if you need more significant lightening lift, though it is stronger and should be used with caution.
Q4. Are these products authentic and sourced from the USA?
Ans: Yes, all products sold by Rudra Retails, including this Better Natured developer, are 100% authentic. We source our inventory directly from the USA to ensure you receive genuine, high-quality professional beauty products.
Q5. How do I mix this developer?
Ans: This developer is designed to be mixed in a 1:1 ratio with Better Natured permanent hair color. Use a non-metallic bowl and brush to combine equal parts of the color and developer until you achieve a creamy, uniform consistency.