{"product_id":"revlon-color-effects-permanent-highlighting-kit-60-platinum","title":"Revlon Color Effects Permanent Highlighting Kit, Ammonia And Paraben Free Hair Dye, 60 Platinum, 8 Ounces","description":"Transform your look with the Revlon Color Effects Permanent Highlighting Kit in 60 Platinum. Designed for those seeking a professional-grade transformation at home, this high-performance formula is engineered to provide up to seven levels of lift, making it effective even on darker base hair shades. This kit features a specialized Luminous Platinum Powder that works to brighten and lighten hair effectively, resulting in a luminous, salon-quality platinum finish.\n\nFormulated with care, the kit is both ammonia-free and paraben-free, minimizing potential hair damage often associated with intensive lightening processes. To ensure your hair maintains its desired tone after the process, the kit includes an anti-brass conditioner. This addition helps neutralize unwanted yellow or orange undertones, leaving hair with a clean, cool-toned platinum appearance. Whether you are looking to add dramatic highlights or achieve a full platinum blonde aesthetic, this permanent hair dye kit offers a controlled application process. It is suitable for individuals with naturally light blonde to medium brown hair who want a significant change with lasting, vibrant color results.\n\u003c!-- Rudra Retails-internal-links --\u003e\n\u003cp\u003eExplore our full range of \u003ca href=\"\/collections\/revlon\"\u003eREVLON products\u003c\/a\u003e — from \u003ca href=\"\/collections\/moisturizer\"\u003emoisturizers\u003c\/a\u003e to \u003ca href=\"\/collections\/cleansers\"\u003ecleansers\u003c\/a\u003e, all directly sourced from the USA with authenticity guarantee. Shop more \u003ca href=\"\/collections\/skin-care\"\u003eskin care\u003c\/a\u003e at Rudra Retails.\u003c\/p\u003e","brand":"REVLON","offers":[{"title":"Default Title","offer_id":52001312538941,"sku":"Rudra-B00VRAKPK2","price":1439.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7602\/2333\/files\/padded_1771684336.jpg?v=1784446115","url":"https:\/\/rudraretails.com\/products\/revlon-color-effects-permanent-highlighting-kit-60-platinum","provider":"Rudra Retails","version":"1.0","type":"link"}