{"product_id":"pureology-style-protect-mess-it-up-texture-paste","title":"Pureology Style And Protect Mess It Up Texture Paste For Color Treated Hair, Medium Hold And Shine, Sulfate Free And Vegan, 3.4 Fluid Ounces","description":"\u003cp\u003eAchieve effortless, tousled styles while maintaining the vibrancy of your hair color with Pureology Style And Protect Mess It Up Texture Paste. Specifically formulated for those with color-treated hair, this professional-grade styling paste delivers a flexible, medium hold that allows for reworkable control throughout the day. Whether you are aiming for a messy, piecey look or defined texture with added shine, this paste provides the versatility needed for various styling techniques.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of its formula is the brand’s exclusive AntiFade Complex, which works alongside UV filters, Vitamin E, and sunflower seed extract to shield hair from environmental stressors that cause premature color fading. The sulfate-free and 100% vegan composition ensures that your hair remains healthy, soft, and free from the stiffness or residue often associated with traditional styling products. Infused with rich ingredients like shea butter and vegetable protein, it helps fight frizz while providing depth and separation. You will enjoy a sophisticated aromatherapy fragrance profile featuring notes of tuberose, almond milk, and cedarwood. Ideal for both men and women, this texture paste is the perfect solution for creating movement and definition without compromising the integrity of your color.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52001045414205,"sku":"Rudra-B08999ZPGF","price":4269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7602\/2333\/files\/padded_1773145588_df749174-54eb-442c-bd9b-346349e0da35.jpg?v=1784440819","url":"https:\/\/rudraretails.com\/products\/pureology-style-protect-mess-it-up-texture-paste","provider":"Rudra Retails","version":"1.0","type":"link"}