{"product_id":"loreal-paris-feria-permanent-hair-color-b61-downtown-brown-4","title":"L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown Hi-Lift Cool Brown 1 Application Kit","description":"L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown is specifically engineered to transform naturally dark hair into a cool, trendy ash brown shade without a separate bleaching step. This advanced hi-lift cool brown formula delivers up to three levels of lift, effectively neutralizing unwanted brassy or orange undertones while infusing the hair with brilliant, multi-tonal highlights. Crafted by master colorists, Feria's prismatic color spectrum ensures bold, dimensional results that catch the light from every angle. Ideal for Indian hair textures looking for a visible color shift without dramatic damage, the kit includes a specialized bonding care complex that works to repair and reinforce weak hair bonds during the coloring process. Complete with a signature Power Shimmer Conditioner, this permanent dye locks in moisture and deep conditioning week after week, leaving your hair smooth, healthy, and luminous instead of feeling dry or brittle.\n\u003c!-- Rudra Retails-internal-links --\u003e\n\u003cp\u003eExplore our full range of \u003ca href=\"\/collections\/loreal-paris\"\u003eL'Oreal Paris products\u003c\/a\u003e — from \u003ca href=\"\/collections\/moisturizer\"\u003emoisturizers\u003c\/a\u003e to \u003ca href=\"\/collections\/cleansers\"\u003ecleansers\u003c\/a\u003e, all directly sourced from the USA with authenticity guarantee. Shop more \u003ca href=\"\/collections\/skin-care\"\u003eskin care\u003c\/a\u003e at Rudra Retails. Read our \u003ca href=\"\/blogs\/Rudra%20Retails-blog\/10-best-moisturizer-for-indian-skin-2026\"\u003ebest moisturizers for Indian skin\u003c\/a\u003e.\u003c\/p\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":52001731313981,"sku":"Rudra-B000KOU7FE","price":1909.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/7602\/2333\/files\/padded_1771678266.jpg?v=1784451322","url":"https:\/\/rudraretails.com\/products\/loreal-paris-feria-permanent-hair-color-b61-downtown-brown-4","provider":"Rudra Retails","version":"1.0","type":"link"}